Financial Security Advisor in Laval, Quebec

Choosing someone to help you think through insurance and financial security is a personal decision, and it should start with a conversation rather than a commitment. If you live or work in Laval or the surrounding Greater Montréal area and you are looking for a licensed advisor who will take the time to understand your situation before suggesting anything, this page explains who we are, what we do, and how to arrange a first conversation — in English or in French, whichever you prefer.

Who You'll Be Meeting

Before anything else, it helps to know who is on the other side of the table. CWCC — the Canadian Wealth Creation Centre — is led by Jose Salloum, a licensed Financial Security Advisor based in Laval.

The title matters, so it is worth being precise about it. In Quebec, "Financial Security Advisor" (conseiller en sécurité financière) is a specific, regulated professional title governed by the Autorité des marchés financiers (AMF) under the province's legislation for the distribution of financial products and services. It identifies a licensed life and health insurance advisor. It is a different title from "financial planner" (planificateur financier), which is separately protected and carries its own distinct qualifications — a distinction Quebec takes seriously, and one worth understanding when you choose who to work with. What this means in practice is that you are meeting a licensed insurance professional whose focus is protection and financial security: helping individuals and families understand how insurance-based solutions can fit into their broader financial lives. The emphasis throughout is on education first. The goal of a conversation is that you understand your own situation, and your options, more clearly than you did before — not that you are moved toward a particular product. Any specific recommendation, if one is ever appropriate, follows only after a proper assessment of your individual needs. That order matters, and it shapes how every conversation is approached.

What We Help With

People come to a Financial Security Advisor for different reasons, and it helps to know the general areas where guidance is available before you reach out. The common thread across all of them is protection — making sure that the people and plans you care about are not derailed by an unexpected event.

The main areas of focus include life insurance, which provides for the people who depend on you in the event of death; living benefits, a category that includes disability insurance, critical illness insurance, and long-term care insurance, all of which respond to serious health events that happen during your life; group insurance, for business owners and organizations looking to provide coverage for their teams; and broader financial security planning that considers how these protections fit together with your overall situation. Each of these is an insurance-based area, and each is approached the same way: by starting with your actual needs and circumstances rather than with a product. It is worth being clear about what this is and is not. Insurance is protection, not investment — its primary purpose is to provide a benefit when a covered event occurs. Some insurance products also have features beyond that core purpose, but they remain insurance products, and they are discussed as such. Whether any particular type of coverage makes sense for you depends entirely on your situation, which is exactly why the process begins with understanding you rather than with presenting a solution. There is no single answer that fits everyone, and no conversation assumes there is.

Visiting the Laval Office

For those who prefer to meet in person, the CWCC office is easy to find and centrally located for anyone in Laval or the northern part of the Greater Montréal area. Here are the practical details.

The office is located at 3899 Autoroute des Laurentides, Suite 203, in Laval, Quebec, postal code H7L 3H7. It is positioned along one of Laval's main routes, making it reachable from across the city and from neighbouring communities in the Greater Montréal region. You can reach the office by telephone at 514-875-9444 to ask a question or to arrange a time to meet. Because the Laval and Montréal region is genuinely bilingual, service is available in both English and French — you are welcome to meet, ask questions, and review any documents in whichever language you find most comfortable. This is not a small detail: with insurance and financial security matters, the specifics genuinely matter, and understanding them fully is far easier in the language you think in. Whether you visit the office in person or begin with a conversation by phone, the aim is the same — an unhurried, pressure-free discussion where your questions come first. The office serves clients throughout Laval and the surrounding Greater Montréal area; if you are located elsewhere, the best step is simply to get in touch and ask, so that expectations are clear from the outset.

What to Expect From a First Conversation

If you have never met with a Financial Security Advisor before, it is natural to wonder what the first meeting actually involves — and whether it commits you to anything. It does not, and knowing that in advance tends to make the whole idea feel a good deal more approachable.

The first meeting is called a Discovery Meeting, and the name describes its purpose exactly: it is a conversation to discover whether working together makes sense, for both sides. It carries no cost and no obligation. There is no product presentation, no pressure, and no assumption that it leads anywhere in particular. Instead, it is a chance for you to share what is on your mind — a concern, a life change, a question you have been carrying — and to ask whatever you would like to ask. It is equally a chance to get a sense of whether this is someone you would feel comfortable working with, which is a genuinely important question and one only you can answer. If, after that conversation, you decide you would like to go further, the next steps would begin with a careful look at your individual needs and circumstances, because that is the only responsible basis for any specific recommendation. And if you decide it is not the right fit, that is an entirely acceptable outcome — the first conversation exists to help you make that decision, not to push you past it. The purpose is understanding, not a transaction. You should leave knowing more than you did when you arrived, regardless of what you decide to do next. That is the standard every first meeting aims to meet.

Book a free, no-obligation Discovery Meeting →  |  Or call the Laval office at 514-875-9444.

Frequently Asked Questions

Learn More

To understand the areas a Financial Security Advisor can help with, explore the guides on critical illness insurance, disability insurance, and long-term care insurance — or simply book a Discovery Meeting to talk it through in person at the Laval office.