CWCC

If an Insurer Fails: What Assuris Protects, and to What Limit

By Jose Salloum, Financial Security Advisor (Conseiller en sécurité financière) | September 2026

Important Disclosure: Scope of Advice

This article is general educational information about how the contestability period works in Canadian life insurance. It is not legal, insurance, tax, or personalized financial advice, and it does not describe the terms of any specific policy. The rules governing contestability, disclosure, and claims are set by provincial insurance legislation and by the terms of each policy, and they vary. For questions about your own coverage or a specific claim, contact your insurer or a licensed insurance professional; for questions of legal interpretation, consult a lawyer. This article is educational only.

In plain language: tax rules change, and how they land depends on your situation. Treat what you read here as background, and let your accountant confirm anything that touches your own return.


Key Takeaways

  • Assuris is a not for profit compensation association, funded by the industry, that protects Canadian policyholders if a life and health insurer fails. Membership is required of every company authorised to sell in Canada.
  • There is nothing to sign up for. A Canadian citizen or resident who bought a policy from a member company is protected automatically.
  • Every limit is expressed the same way: a stated amount OR ninety per cent of the covered benefit, whichever is HIGHER. So a large benefit is protected at ninety per cent rather than capped at the stated figure.
  • Death benefit, one million dollars or ninety per cent. Health expense, two hundred and fifty thousand or ninety per cent. Monthly income, five thousand a month or ninety per cent.
  • Cash value, accumulated value and a segregated fund guarantee are each one hundred thousand dollars or ninety per cent.
  • The maximum applies to each covered person PER POLICY, and separately to each member company.
  • A failure is handled by transferring the business to a solvent company so benefits continue, rather than by paying claims out of a fund.
  • It is not deposit insurance and not a government guarantee. Deposit insurance is a federal Crown corporation covering deposits at banks. Different body, different products, different limits.

This is the question a person asks once, quietly, usually after signing something that will matter in thirty years: what happens if the company is not there. The answer is published, it is more reassuring than most people expect, and it has limits that are worth knowing exactly rather than approximately.

What Assuris is, and why nobody has to join it

Assuris describes itself as an independent, industry funded, not for profit compensation association, established in 1990 to protect Canadian policyholders if their life and health insurance company fails.

Two features matter for a policyholder.

First, membership is not optional for the companies. Every life and health insurance company authorised to sell insurance in Canada is required to become a member, and cannot leave while it continues to do business here.

Second, protection is not optional for the policyholder either, in the good sense: a Canadian citizen or resident who purchased a policy from a member company is protected automatically. There is no application, no election and no fee.

The policy must have been issued in Canada by a member, and be in force at the time of the failure.

The six limits, and the sentence inside every one of them

The limits are set out in the association’s Memorandum of Operation, and every one of them is written the same way: a stated amount OR ninety per cent of the covered benefit, whichever is HIGHER.

That construction is the part people get wrong, so it is worth stating plainly. The stated amount is a FLOOR, not a ceiling. A benefit larger than the stated amount is not cut down to it; it is protected at ninety per cent of itself.

Death benefit: one million dollars, or ninety per cent.

Health expense: two hundred and fifty thousand dollars, or ninety per cent.

Monthly income, which is how a disability benefit or an annuity payment is treated: five thousand dollars a month, or ninety per cent per month.

Cash value: one hundred thousand dollars, or ninety per cent.

Accumulated value, meaning an investment account attached to a policy: one hundred thousand dollars, or ninety per cent.

A segregated fund guarantee: one hundred thousand dollars, or ninety per cent.

So a person holding a death benefit of three million is protected to two point seven million rather than to one million, because ninety per cent is the higher of the two tests. And a person holding a death benefit of four hundred thousand is protected in full, because the stated amount is the higher one.

Per person, per policy, per company

The Memorandum states that the maximum protection applies to each covered person PER POLICY, and that it applies SEPATELY to each member company.

The second half is genuinely useful. A household whose protection is spread across two member companies has the limits applied to each company independently, which is a real diversification effect and one nobody usually thinks about when the arrangement is being made.

One thing this page will not tell you, because the published material does not settle it: whether several policies with the SAME company are added together for a category limit, or treated one by one. The Memorandum’s wording points to per policy. The association operates a protection calculator that may treat it otherwise. A household whose total with one company is near a limit should ask Assuris directly, in writing, rather than rely on a general page including this one.

What actually happens, which is not a cheque

People imagine a compensation fund writing cheques. That is not the mechanism, and the real one is better.

The association’s stated approach is that transferring the business to a solvent company is the best approach, because it realises the value of the business and, in its words, ensures the continuation of policyholder benefits. A court appointed liquidator typically transfers the policies to a stable insurance company.

So in the ordinary case a policyholder does not receive a settlement. They receive a new insurer, and their coverage continues at a level that meets or exceeds the guaranteed protection.

That matters most for the person who could not buy a new contract today. A policyholder whose health has changed since they were underwritten is not sent back to the market. The contract travels.

What happens above the limit, in the Memorandum’s own words

This is the part to read slowly, because it is the part that is not reassuring.

Where the reduced level of benefits EXCEEDS the maximum protection, the association is not required to provide any protection. Where the reduced level is LESS than the maximum protection, it makes arrangements so the policy continues to provide the lesser of the original contractual benefits and the maximum protection.

In plain terms: the portion above the limit is not guaranteed, and it can be reduced. The association does not describe in detail what becomes of that excess, and this page will not speculate about it.

The coverage date is normally the date the regulator took control of the company or the date of the winding up order, so the benefits measured are the ones in force then.

It is not deposit insurance, and the difference is not cosmetic

Deposit insurance in Canada is provided by a federal Crown corporation established in 1967, and it protects deposits held at member banks and similar deposit taking institutions.

Assuris is not a Crown corporation, it is not government funded, and it protects insurance policies rather than deposits.

Different body, different products, different limits, and not interchangeable. A person who believes their policy is covered by deposit insurance is wrong, and a person who believes their savings account is covered by Assuris is wrong in the other direction.

This matters on this site for one reason in particular. A life insurance contract is sometimes described as being like a savings account, and the protection regime is one of the places where that comparison breaks. The two are protected by different institutions on different terms, and anyone explaining one by reference to the other should say so.

Has it actually happened in Canada

Yes, four times, and the association publishes what happened each time. The companies are a matter of public record and are not named here, because this site names no insurer and the names add nothing to the point.

In the first failure, in January 1992, all of the individual policyholders and the group certificate holders were fully protected.

In the second, in January 1993, ninety six per cent of roughly two hundred and forty nine thousand policyholders were one hundred per cent protected, and the remaining four per cent who incurred some loss all retained at least ninety per cent of their benefits.

In the third, in August 1994, there was full recovery for two hundred and sixty thousand individual policyholders and another one and a half million people in group plans.

In the fourth, in February 2012, ninety nine per cent of twenty two thousand policies were fully covered, and the remaining one per cent retained at least ninety five per cent of their benefits.

Read that record honestly. It is a good record, and it is not a promise. Four cases is a small sample, the largest of them is thirty years old, and the limits that applied then are not the limits that apply now.

Where to read this at the source

The description of the association, the automatic protection of Canadian citizens and residents, the compulsory membership, the six limits with the ninety per cent construction, the per person per policy per member wording, the transfer approach, the treatment of benefits above the limit and the four past failures are published by Assuris, on its own pages and in its Memorandum of Operation, amended and restated in May 2023. The deposit insurance comparison is on the deposit insurer’s own page about consumer protection partners.

Read on 30 September 2026, free to consult. The limits were increased in 2023 and apply automatically to policies already in force as well as new ones. One question is left open above and it is left open deliberately: whether several policies with one company are aggregated for a category limit. Ask Assuris.

Sources

  • Assuris, how am I protected, what happens in a failure, the role of Assuris in a life and health insurer failure, experience with past failures, and frequently asked questions, assuris.ca, read 30 September 2026
  • Assuris, Memorandum of Operation, amended and restated 25 May 2023, section 3.02 and section 3.03, assuris.ca, read 30 September 2026
  • Canada Deposit Insurance Corporation, consumer protection partners, cdic.ca, read 30 September 2026

Frequently Asked Questions

What is Assuris?

An independent, industry funded, not for profit compensation association established in 1990 that protects Canadian policyholders if their life and health insurance company fails. Every company authorised to sell in Canada is required to be a member.

Do I have to sign up for Assuris protection?

No. A Canadian citizen or resident who purchased a policy from a member company is protected automatically, with no application and no fee. The policy must have been issued in Canada by a member and be in force at the time of the failure.

How much of a death benefit is protected?

One million dollars or ninety per cent of the covered benefit, whichever is higher. The stated amount is a floor rather than a ceiling, so a benefit of three million is protected to two point seven million, and a benefit of four hundred thousand is protected in full.

What are the other Assuris limits?

Health expense, two hundred and fifty thousand dollars or ninety per cent. Monthly income such as a disability benefit or annuity payment, five thousand dollars a month or ninety per cent. Cash value, accumulated value and a segregated fund guarantee, each one hundred thousand dollars or ninety per cent. All on the higher of the two tests.

What happens to my policy if my insurer fails?

The usual approach is a transfer of the business to a solvent company so that benefits continue, arranged by a court appointed liquidator, rather than a payment out of a fund. A policyholder whose health has changed since underwriting is not sent back to the market.

Is Assuris the same as deposit insurance?

No. Deposit insurance is provided by a federal Crown corporation established in 1967 and covers deposits at member banks and similar institutions. Assuris is an industry funded association covering insurance policies. Different body, different products, different limits.

Has a Canadian life insurer ever failed?

Four times. In each case the great majority of policyholders were fully protected, and those who were not retained at least ninety per cent, and in the most recent case at least ninety five per cent, of their benefits. That is a good record rather than a promise, and the limits in force then were lower than the limits now.

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About the author

Jose Salloum, in a charcoal suit and a burgundy striped tie beside a green plant

Jose Salloum is a Financial Security Advisor (Conseiller en sécurité financière) licensed by the Autorité des marchés financiers in Quebec, by the Financial Services Regulatory Authority of Ontario, and by the Insurance Council of British Columbia. Licensed since 2001, he works with Canadian families, business owners and incorporated professionals.

He is the founder of Canadian Wealth Creation Centre Inc. (CWCC), registered with the AMF, and of its educational branch IBCFinancial.com. He holds the Infinite Banking Concepts® Authorized Practitioner certification from the Nelson Nash Institute, a private certification rather than a regulatory licence.

CWCC is not registered with CIRO and does not provide securities advice. This page is general education and not advice on any individual file.

Read the full biography

Important disclosures

  1. This page is education, not advice. The content is general information prepared by Canadian Wealth Creation Centre Inc. It does not take your circumstances into account and is not a recommendation to buy, hold or cancel any contract. CWCC is not registered with CIRO and does not provide securities advice. The firm places insurance in Quebec, Ontario, Alberta, British Columbia, Manitoba and New Brunswick; clients elsewhere are served by advisors licensed in their province.

    Nothing here was written with your file in front of us. Read it to understand the subject, then judge it against your own situation, ideally with someone who is licensed where you live and who has seen your numbers.

  2. This is not tax advice, and the tax treatment depends on your own circumstances. The tax treatment described depends on the contract remaining exempt under the Income Tax Regulations and on the reader’s individual circumstances. A withdrawal, a surrender or a policy loan may be a disposition under the Income Tax Act, and amounts above the adjusted cost basis may be taxable in the year they occur. Tax rules change. Canadian Wealth Creation Centre Inc. is licensed in life and health insurance. It is not an accounting practice, it does not prepare returns, and nothing on this site is tax advice or an opinion on any reader’s tax position. Anything a reader intends to rely on should be confirmed with a professional accountant and against the current published rule of the Canada Revenue Agency and, in Quebec, Revenu Québec.

    The tax result is not automatic and it is not unconditional. It rests on the contract staying within the Canadian rules and on your own situation. Before you rely on any of it, talk to an accountant who has actually worked with these contracts.

  3. Guarantees come from the insurer, not from the government. Guaranteed values in a life insurance contract are contractual promises of the issuing insurer and depend on that insurer’s financial strength and claims paying ability. Dividends on a participating contract are not guaranteed, are declared at the insurer’s discretion and can change. Policyholder protection in Canada is provided by Assuris within its published limits; deposit insurance does not apply to insurance contracts.

    The guarantees written into a contract are real, and they are the insurer’s. The dividend is not a guarantee at all; it is what the insurer decides to declare each year. Know which numbers are which before you make a plan around them.

  4. Investment discussion is general and comparative. References to investment products, accounts or returns are for comparison and education. CWCC does not sell securities and is not registered with CIRO. Segregated funds are insurance contracts; their guarantees are the insurer’s and apply only at the dates and on the terms written in the contract. Returns are not guaranteed and capital can be lost.

    When this site compares a contract with an investment, it is describing how each works, not telling you which to buy. Questions about securities belong with someone registered to answer them.

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